The game for Search Engine Optimization content has changed. It is no longer just racing towards the top of Google Search but also focusing on writing for the people.
A useful, informative and readable content will always be better than a keyword-stuffed copy. Today, we will tackle strategies in winning the SEO Content game.
1. Define your audience or reader.
Who are your readers? Surely, you know that. You will never know what to write into that blank page if you don’t have a clue on who will read it. Are your readers the end-users of your product? Or maybe these are business executives who have tight schedules and prefer saving content for later.
After knowing your audience, ask yourself. What are their needs? Study their background. Will they understand the kind of language you used in your copy? Do they have time?
With these questions, you can easily adjust your content into what fits your target reader. Teenagers prefer short copies with more visuals. Startup executives need longer and in-depth copies and A-class executives need a setting wherein they can save the content for later.
2. Dig deep without compromising readability.
Everyone loves a one-stop-shop content wherein they can read everything about the topic. Or if you decided to tackle specific content, you can always write it in a different and deep angle where the readers can have additional information and understanding of a different perspective. Long-form blogs ranging from 2000 words above like an ultimate guide or “everything you need to know” blogs are effective.
Being deep does not necessarily mean not being reader-friendly. Screw those jargon and highfalutin words and remember the strategy mentioned above. Always be mindful of the clarity, organization, logic, and clarity whenever you are writing.
3. Use visuals
We can’t stress enough how visuals improve the readability and mass understanding of a content. We’ve mentioned a few blogs before the power of visuals on delivering the message of the content.
According to research by Skyword, content with relevant images in it enjoy 94 percent more views than content without images.
4. Establish authority
Whatever niche you are in, it is always different if it’s your expertise you write about. If you established authority in that specific subject, your audience will always treat you as their go-to.
This authority also helps in the overall reception of Google in your content, making it more relevant that will eventually translate into a better ranking in search engines. Your experience as a writer in a particular field will definitely help the search engine optimization.
5. Conduct original research or study
Original research and study will make the audience perceive you as a serious player in the market thus establishing authority. This is proven to be effective as according to the 2018 State of Original Research for Marketing report by Mantis Research and BuzzSumo, 56 percent of marketers who use original research say it exceeded or met their expectations. Additionally, 74 percent said that they have seen more website traffic because of original research and 63 percent said they see more social shares.
Bonus, blogs will also link your research/study and Google will take note of that.
Think of Google as an all-seeing-eye who observes everything happening in your content and business. Once Google sees that your content is not just to impress him but the people you serve, it will earn points to rank further. Search Engine Optimization has always been useful for the companies which have adapted to the digital era thus creating well-written and relevant content will surely help in attracting more leads and sales conversion.