Market surveys can be divided into two parts – the first being done to enhance a target marketing approach. This is further to funnel down on a selected customer and gathering data to qualify the customer as an appropriate constituent of the target market. This information helps the field / outside sales team to effectively aim for closures on a pre-qualified prospect list.

The second market surveys pertains to market research companies, where by the surveys are executed on telephone using Computer Assisted Telephonic Interviews (CATI). The information of the survey can be maintained in a special application designed for the survey or the client can give us the web access of the specialized software used for the MR questionnaire.