If you’re into a well-established business sector, then you will definitely know the importance of marketing in spreading your company’s services and products. This indicates that your company’s success relies hugely on your marketing campaign. The wide use of outbound marketing is the most common strategy that has quickly changed in the last few decades. Nowadays, many companies have turned towards inbound marketing strategies for their marketing sources. Well, if you unaware of the difference between inbound and outbound marketing, read and understand the concept that allows you to create a better marketing strategy to fit the requirements of your company.
What is the Difference Between Inbound and Outbound Marketing?
Inbound marketing is the most affordable and cost-effective marketing strategy, which is used by small business owners for their development. The main idea of inbound marketing is that you can target a core audience by providing informative and quality content to explain more details about the products or services. There are many ways to conduct a useful inbound marketing strategy, which require an online presence.
1. Creating Quality Content
Using the right social media networks such as Facebook, Twitter and LinkedIn, you can post informative articles and videos that are mainly related to your products or services. You can create unique content using SEO and post it to your subsequent social network pages.
2. Providing Incentives
Provide Incentives such as free e-book samples or special deals on your products or services to the followers. Create a landing page to offer free goods or content to the customers.
It is an important strategy for inbound marketing, where it allows direct communication with the customer. Using social media presence, you can guide your customers regarding your services or products. This shows your care towards customers and gives a chance to improve your business.
Outbound Marketing is a top strategy in which a business introduces its services and products by presenting right and quick information to consumers. Most of the companies adopt this marketing through print ads, television, direct mails, radio and other ways. There are two cons to outbound marketing, however.
1. Outbound Marketing – An Expensive Affair
Advertising your products or services through newspaper ads, TV and radio commercials are pricey today and they only make sense for advertisers with a huge budget.
2. Low Impact– Outbound marketing is not as effective as inbound marketing. Few estimates suggest that the average American is exposed to about 2,000 promotional activities each day while a common CBS article suggest a number as high as 5,000. So it becomes something of an information overload.
3. Contact centers – Using tele-calling and call centers is another medium of reaching out to your audience. This also includes emailers and other mass outreach mechanisms like text messages
The decision between outbound vs. inbound marketing will depend on the available resources of your company. Inbound marketing techniques will be quite helpful for your business especially if you’re looking to leverage Internet and inbound telephone calls to maximize the conversions