There are a lot of business functions and roles needed to be fulfilled in order for a business to operate. For start-ups, filling up these roles up to the smallest function would be somehow impractical. Most startups in the Philippines only fill core roles focused on the business function, and the rest will be outsourced. This is a strategic and practical option proven to be healthy for their economic health.
Listed below are the top roles/business functions most outsourced in the Philippines.
1. IT Support
As the business successfully adapted technology to its core, IT support is an essential function for the business to operate efficiently. Problems may still arise from using computers, the Internet, network and such, that is why IT support personnel also plays on the productivity of the company. Technology makes everything easier and we need IT Support’s help.
2. Programming / Web Design
Adapting to technological advancement also means businesses integrating to have their own website. Companies believe that through websites, they will be reached easily by their target audience. These contain crucial information about the company like information about their services/products, its history, and how to reach them. Programming and web design skills is an unusual skill so companies really have to look out for it.
3. Content Writing and SEO
Not all smart employees can brave the blank page and a blinking cursor. The need for content actually depends on the company. Marketing copies, blogs, flyers, and digital content are the usual jobs of content writers and SEO experts. This is also an unusual skill that requires years of experience and education that is why most companies choose to outsource this function.
4. Payroll and Human Resources
This function may sound easy for others, but payroll service requires understanding and compliance with the tax withholding practices in accordance with the payroll laws of the country. Also, some businesses also outsource the function of looking for the right candidate for they believe that this third party partner knows better on what to look out for the potential candidates.
5. Virtual Assistants
Usually, business executives outsource virtual assistants in the Philippines. They are tasked to assist and run the usual errands of a business executive. Sometimes, they would handle specific tasks like accounting, content creation but mostly, admin work like travel management, payroll, data entry, etc. They are supposed to lessen the burden of the professionals in terms of tasks and work.
6. Call Center and Customer Support
This is probably the most common or outsourced in the Philippines. The country is one of the nations that have built a reputation for trustworthy call center personnel. They are in charge of customers’ queries, questions, and such. This is helpful for companies, as they will not worry about handling their customers’ concerns.
7. Financial Services
Like programming and web design, financial services require a specific set of skills. There are a lot of companies offering accounting services and everything that includes money management and finance.
8. Marketing and Advertising
No business succeeded without the help of marketing and advertising. It is all about gaining a presence in the market and reaching the right audience. Companies need experts who will strategize for them. It is not just about putting a Facebook post, but marketers and advertisers study the market, build brands, deal with platforms and media. Sadly, a lot of companies still neglect this function and don’t realize its importance.
Outsourcing is a cost-cutting tool. For start-ups, outsourcing is a viable option. Also, even big companies consider outsourcing as it helps them cut costs and be strategic. The said functions above play an important role in making the business run smoothly and thus are equally important.