Business-to-consumer (B2C) sales have shifted dramatically in recent years. The internet has made strides in providing new channels for customers and enhancing the information available to them 24 hours a day, seven days a week. The epidemic prompted an avalanche of B2C digital transformation projects to help businesses withstand the onslaught on brick-and-mortar establishments and […]
You might be surprised that with all these Instagram stories, Snapchat tools and Facebook features, email newsletter is still hailed as one of the most effective forms of marketing today. Sure, social media feeds are fun and new, but when we’re talking about power and hard conversions, we can always turn to emails. But what […]
In this era, having a website for your business is a must. It is a great way of putting your business in a platform where there is a sure audience. But that should not stop there. It requires a good marketing strategy to fully utilize the power and the capabilities of your website. Website marketing […]
Twitter is known for its micro-blogging capabilities. In just 280 characters, the 330 million active users of this platform can deliver their message, news, promotion and even their own personal thoughts through Tweets. But with the limit of message and media that can be posted on this popular social media platform, is it really possible […]
With over 500 million professional profiles floating across the platform, there is a need for an effective strategy to capture a particular set of audience. This quantity, no matter how huge it is, would still choose to scroll down through their timeline if the strategist toned down their game. That is why, the need to […]
Since the upsurge of digitalization of information and business, most people depend almost all of their activities online. And marketers take note of it. They have to be in a place where the audience is for their strategies to work.
A decade ago, two giant technology companies Google and Apple started releasing apps with the goal of making every human life easier. Since then, the lifestyle of the current generation is changed forever.
As Filipinos retain their spot on the internet as the top one social media users in the world in 2019, is a steady rise in the potential of online and digital marketing in the country.
“Customers are always right.” No matter how problematic it may sound to some entrepreneurs (and customers as well), it is a fact that business always considers a huge factor concerning the customers. Businesses, aside from its primary purpose to maximize profits for its owners, have to serve its customers efficiently.
In recent years, the BPO business model appealed not only to startup companies and conglomerates but also to small and medium scale enterprises (SME).